Forward Motion
Filmed across Southend in the winter wasn’t as much of a challenge as we presumed. Blessed with some bright (but nevertheless chilly) days and the varied backdrops of the borough we bought the story to life with a cheeky approach, flipping traditional, petrol-headed stereotypes (4x4 driving Yummy Mummies, Taxi Drivers, Boy Racers) into urbane, erudite spokespeople for sustainable travel.
The script has a light-hearted and comedic approach that gave the actors room to go to to town (“Akshally, I think you’ll find it’s pronounced ‘Keenwah‘) and have some real fun.
We also wrote, conceptualised and directed these films for Forward Motion promoting different aspects of sustainable travel.
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